SCHEMA PROPERTY REFERENCE GUIDE
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Copy-ready code snippets to boost your schema quality score. No fluff—just the exact properties you need to paste into your schema.

Source: https://superschema.ai/schema-markup/improve-quality-score
Last updated: 2026-01-13

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SCHEMA PROPERTY REFERENCE
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Copy-ready code snippets to boost your schema quality score. No fluff—just the exact properties you need to paste into your schema.

Key Features:
  * Copy & Paste Ready
  * Instant Score Boost
  * No Technical Knowledge Required

HOW TO USE THIS GUIDE
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STEP 1: FIND YOUR SCHEMA TYPE
Scroll to the section for your content type (Article, Product, Organization, etc.)

STEP 2: COPY THE SNIPPET
Click the copy button on any property you want to add

STEP 3: PASTE & CUSTOMIZE
Replace placeholder values with your real content and regenerate

PROPERTY IMPACT REFERENCE
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@context, @type, name
  Points: 33 each
  Effort: Auto
  Priority: Critical
  Best For: All schemas (auto-included)

author (structured)
  Points: 15-25
  Effort: 2 min
  Priority: High
  Best For: Articles, recipes

publisher (structured)
  Points: 15-25
  Effort: 2 min
  Priority: High
  Best For: Articles, news

description (100-150 char)
  Points: 15-20
  Effort: 3 min
  Priority: High
  Best For: All content types

image (structured)
  Points: 12-20
  Effort: 1 min
  Priority: Medium
  Best For: All content types

aggregateRating
  Points: 10-15
  Effort: 5 min
  Priority: High
  Best For: Products, recipes, services

datePublished, dateModified
  Points: 18 total
  Effort: 1 min
  Priority: Medium
  Best For: Articles, recipes, news

keywords (array)
  Points: 5-10
  Effort: 2 min
  Priority: Medium
  Best For: Articles, products

speakable
  Points: 5-10
  Effort: 3 min
  Priority: Medium
  Best For: Articles (voice search)

sameAs (social links)
  Points: 5-10
  Effort: 2 min
  Priority: Medium
  Best For: Person, Organization

ARTICLE & BLOGPOSTING SCHEMA
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Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.

Recommended Article Properties:

  Author (Structured) (15-25 points)
    Structured author with profile links for maximum credibility

    Code:
      "author": {
        "@type": "Person",
        "name": "Your Name",
        "url": "https://yoursite.com/author/yourname",
        "sameAs": [
          "https://twitter.com/yourhandle",
          "https://linkedin.com/in/yourprofile"
        ]
      }

  Publisher (With Logo) (15-25 points)
    Organization info with logo for rich results

    Code:
      "publisher": {
        "@type": "Organization",
        "name": "Your Company Name",
        "logo": {
          "@type": "ImageObject",
          "url": "https://yoursite.com/logo.png",
          "width": 600,
          "height": 60
        },
        "url": "https://yoursite.com"
      }

  Dates (Published & Modified) (18 points total)
    When the article was published and last updated

    Code:
      "datePublished": "2024-11-06T08:00:00-05:00",
      "dateModified": "2024-11-06T14:30:00-05:00"

  Description (15-20 points)
    100-150 character summary (this becomes your search preview)

    Code:
      "description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."

  Image (Structured) (12-20 points)
    Featured image with dimensions for better display

    Code:
      "image": {
        "@type": "ImageObject",
        "url": "https://yoursite.com/featured-image.jpg",
        "width": 1200,
        "height": 630,
        "caption": "Descriptive image caption"
      }

  URL (10 points)
    The canonical URL of this article

    Code:
      "url": "https://yoursite.com/your-article-url"

Advanced Article Properties:

  Keywords (Array) (5-10 points)
    3-5 main topics for better topical relevance

    Code:
      "keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]

  About (AEO boost)
    The main subject matter of the article

    Code:
      "about": {
        "@type": "Thing",
        "name": "Main Topic",
        "description": "What this article is primarily about"
      }

  Article Section (AEO boost)
    The category or section this article belongs to

    Code:
      "articleSection": "Your Category Name"

  Word Count (AEO boost)
    Total words in the article

    Code:
      "wordCount": 1500

  Language (AEO boost)
    Content language code

    Code:
      "inLanguage": "en-US"

  Speakable (5-10 points)
    Voice search optimization (which parts can be read aloud)

    Code:
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": [".article-headline", ".article-intro"]
      }

  Mentions (AEO boost)
    Related topics or entities mentioned in the article

    Code:
      "mentions": [
        {
          "@type": "Thing",
          "name": "Related Topic 1"
        },
        {
          "@type": "Thing",
          "name": "Related Topic 2"
        }
      ]

  Main Entity (AEO boost)
    The primary entity this page is about

    Code:
      "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": "https://yoursite.com/your-article-url"
      }

PRODUCT SCHEMA
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Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.

Recommended Product Properties:

  Description (15-20 points)
    100-150 character product description

    Code:
      "description": "Clear product description between 100-150 characters for optimal display in search results."

  Image (Multiple) (12-20 points)
    Product images (multiple recommended)

    Code:
      "image": [
        "https://yoursite.com/product-image-1.jpg",
        "https://yoursite.com/product-image-2.jpg",
        "https://yoursite.com/product-image-3.jpg"
      ]

  Brand (Important)
    The brand or manufacturer

    Code:
      "brand": {
        "@type": "Brand",
        "name": "Your Brand Name"
      }

  SKU & Identifiers (Important)
    Product identifiers for better matching

    Code:
      "sku": "ABC-123",
      "gtin": "00000000000000",
      "mpn": "MANUFACTURER-PART-NUMBER"

Advanced Product Properties:

  Aggregate Rating (10-15 points)
    Overall customer ratings (major AEO boost)

    Code:
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.5",
        "reviewCount": "89",
        "bestRating": "5",
        "worstRating": "1"
      }

  Individual Review (AEO boost)
    Sample customer review

    Code:
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Person",
          "name": "Reviewer Name"
        },
        "datePublished": "2024-11-01",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "5",
          "bestRating": "5"
        },
        "reviewBody": "Great product! Highly recommend for anyone looking for quality."
      }

  Offers (Required for products)
    Price and availability information

    Code:
      "offers": {
        "@type": "Offer",
        "url": "https://yoursite.com/product-url",
        "priceCurrency": "USD",
        "price": "29.99",
        "availability": "https://schema.org/InStock",
        "priceValidUntil": "2025-12-31",
        "seller": {
          "@type": "Organization",
          "name": "Your Store Name"
        }
      }

ORGANIZATION SCHEMA
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For company pages, about pages, and business information. Helps establish authority and credibility in search results.

Recommended Organization Properties:

  Logo (Important)
    Company logo for brand recognition

    Code:
      "logo": "https://yoursite.com/logo.png"

  Description (15-20 points)
    Company description (100-150 characters)

    Code:
      "description": "Brief description of your organization between 100-150 characters for search results."

  URL (10 points)
    Company website URL

    Code:
      "url": "https://yoursite.com"

  Contact Information (Important)
    How customers can reach you

    Code:
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+1-555-555-5555",
        "contactType": "customer service",
        "email": "support@yoursite.com",
        "availableLanguage": ["English", "Spanish"]
      }

  Address (Important)
    Physical business address

    Code:
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "123 Main Street",
        "addressLocality": "City Name",
        "addressRegion": "ST",
        "postalCode": "12345",
        "addressCountry": "US"
      }

Advanced Organization Properties:

  Same As (Social Profiles) (5-10 points)
    Social media profiles (major AEO boost)

    Code:
      "sameAs": [
        "https://facebook.com/yourpage",
        "https://twitter.com/yourhandle",
        "https://linkedin.com/company/yourcompany",
        "https://instagram.com/yourhandle",
        "https://youtube.com/@yourchannel"
      ]

  Founding Information (AEO boost)
    When the company was founded

    Code:
      "foundingDate": "2020-01-15",
      "founder": {
        "@type": "Person",
        "name": "Founder Name"
      }

PERSON SCHEMA
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For author pages, team member profiles, and personal brands. Establishes credibility for content creators.

Recommended Person Properties:

  Basic Person Information (Core properties)
    Essential person details

    Code:
      "@context": "https://schema.org",
      "@type": "Person",
      "name": "Full Name",
      "url": "https://yoursite.com/about",
      "image": "https://yoursite.com/headshot.jpg",
      "description": "Brief bio between 100-150 characters about this person and their expertise."

  Job Title & Company (Important)
    Professional role and organization

    Code:
      "jobTitle": "Job Title",
      "worksFor": {
        "@type": "Organization",
        "name": "Company Name",
        "url": "https://companysite.com"
      }

Advanced Person Properties:

  Social Profiles (5-10 points)
    Professional social media links (major AEO boost)

    Code:
      "sameAs": [
        "https://twitter.com/username",
        "https://linkedin.com/in/username",
        "https://github.com/username",
        "https://medium.com/@username"
      ]

  Contact Information (Optional)
    How to reach this person

    Code:
      "email": "email@example.com",
      "telephone": "+1-555-555-5555"

RECIPE SCHEMA
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Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.

Recommended Recipe Properties:

  Author (15-25 points)
    Recipe creator information

    Code:
      "author": {
        "@type": "Person",
        "name": "Chef Name",
        "url": "https://yoursite.com/author/chef-name"
      }

  Dates (18 points)
    When recipe was published and updated

    Code:
      "datePublished": "2024-11-06",
      "dateModified": "2024-11-06"

  Image (Multiple) (12-20 points)
    Recipe photos (multiple recommended)

    Code:
      "image": [
        "https://yoursite.com/recipe-photo-1.jpg",
        "https://yoursite.com/recipe-photo-2.jpg",
        "https://yoursite.com/recipe-photo-3.jpg"
      ]

  Recipe Details (Required)
    Cook times and serving information

    Code:
      "recipeYield": "4 servings",
      "prepTime": "PT15M",
      "cookTime": "PT30M",
      "totalTime": "PT45M",
      "recipeCategory": "Main Course",
      "recipeCuisine": "Italian"

Advanced Recipe Properties:

  Keywords (5-10 points)
    Recipe topics for better discovery

    Code:
      "keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]

  Nutrition Information (AEO boost)
    Nutritional facts (highly valued)

    Code:
      "nutrition": {
        "@type": "NutritionInformation",
        "calories": "350 calories",
        "proteinContent": "25g",
        "fatContent": "10g",
        "carbohydrateContent": "40g",
        "fiberContent": "5g",
        "sugarContent": "8g"
      }

  Aggregate Rating (10-15 points)
    User ratings for the recipe

    Code:
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.8",
        "ratingCount": "127",
        "bestRating": "5",
        "worstRating": "1"
      }

EVENT SCHEMA
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For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.

Recommended Event Properties:

  Event Dates & Location (Required)
    When and where the event happens

    Code:
      "startDate": "2024-12-15T19:00:00-05:00",
      "endDate": "2024-12-15T22:00:00-05:00",
      "eventStatus": "https://schema.org/EventScheduled",
      "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
      "location": {
        "@type": "Place",
        "name": "Venue Name",
        "address": {
          "@type": "PostalAddress",
          "streetAddress": "123 Event Street",
          "addressLocality": "City Name",
          "addressRegion": "ST",
          "postalCode": "12345",
          "addressCountry": "US"
        }
      }

  Organizer (Important)
    Who is hosting the event

    Code:
      "organizer": {
        "@type": "Organization",
        "name": "Event Organizer Name",
        "url": "https://organizer-site.com"
      }

  Image (12-20 points)
    Event poster or promotional image

    Code:
      "image": "https://yoursite.com/event-poster.jpg"

  Description (15-20 points)
    Event description (100-150 characters)

    Code:
      "description": "Brief event description between 100-150 characters highlighting what attendees can expect."

Advanced Event Properties:

  Offers (Tickets) (Important)
    Ticket pricing and availability

    Code:
      "offers": {
        "@type": "Offer",
        "url": "https://yoursite.com/tickets",
        "price": "25.00",
        "priceCurrency": "USD",
        "availability": "https://schema.org/InStock",
        "validFrom": "2024-11-01T00:00:00"
      }

  Performer (AEO boost)
    Featured speakers or performers

    Code:
      "performer": {
        "@type": "Person",
        "name": "Performer Name",
        "url": "https://performersite.com"
      }

COMMON PATTERNS
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These reusable patterns work across multiple schema types.

BASIC AUTHOR PATTERN
Use this exact structure for any article, blog post, or recipe

Code:
  "author": {
    "@type": "Person",
    "name": "Your Name Here",
    "url": "https://yoursite.com/author/yourname",
    "sameAs": [
      "https://twitter.com/yourhandle",
      "https://linkedin.com/in/yourprofile"
    ]
  }

BASIC PUBLISHER PATTERN
Standard publisher format for all content types

Code:
  "publisher": {
    "@type": "Organization",
    "name": "Your Company Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yoursite.com/logo.png",
      "width": 600,
      "height": 60
    },
    "url": "https://yoursite.com"
  }

STRUCTURED IMAGE PATTERN
Better than plain string URLs (higher quality score)

Code:
  "image": {
    "@type": "ImageObject",
    "url": "https://yoursite.com/image.jpg",
    "width": 1200,
    "height": 630,
    "caption": "Descriptive caption for accessibility"
  }

FREQUENTLY ASKED QUESTIONS
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Q: Where do I paste these snippets?
A: In the schema editor after generating your schema. Add the property inside the main schema object (after existing properties, before the closing }). Make sure to add a comma after the previous property.

Q: Do I need all of these properties?
A: No. Focus on "Recommended Properties" first (biggest score impact), then add "Advanced AEO Features" if you want to reach 90+. Only add properties where you have real data—never make up fake information.

Q: What if I don't have some of this information?
A: Skip properties you don't have. Don't make up fake data—it's worse than leaving it blank. For example, if you don't have ratings, don't add fake aggregateRating data.

Q: Can I copy multiple snippets at once?
A: Yes! Just make sure to add a comma after each property (except the last one). Proper JSON formatting is important—each property needs to be separated by commas.

Q: Will this break my schema?
A: These snippets are valid schema.org properties. As long as you maintain proper JSON formatting (commas, brackets, quotes), your schema will remain valid. Use the grader to verify after making changes.

Q: How much will my score improve?
A: It depends on what you're missing. Adding a structured author can boost your score by 15-25 points. Adding all recommended properties can take you from a C to an A. Check the property impact table to see point values for each property.

READY TO BOOST YOUR SCHEMA SCORE?
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Copy the properties you need, paste them into your schema, and watch your score improve. It's that simple.

Grade Your Schema: https://superschema.ai/grader
Get Started: https://superschema.ai/sign-up

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Human-friendly version: https://superschema.ai/schema-markup/improve-quality-score
Generated by SuperSchema - https://superschema.ai