Schema property reference
Copy-ready properties to raise your schema quality score. No fluff, just the exact thing to paste and what to put in it.
Last updated: 2026-09-15
73
SuperSchema Score
out of 100, across five signals
How to use this page
1 Find Your Schema Type
Scroll to the section for your content type (Article, Product, Organization, etc.)
2 Copy the Snippet
Click the copy button on any property you want to add
3 Paste & Customize
Replace placeholder values with your real content and regenerate
How These Properties Affect Your Score
SuperSchema grades each schema type against its own rubric, not a universal point list. Each type weights required properties, recommended properties, advanced AEO properties, and content quality differently. An Organization schema, for example, weights required properties higher and content quality lower than an Article does. For article types specifically, advanced AEO properties like articleSection, wordCount, and inLanguage carry as much weight as recommended properties like description and publisher, so both are worth finishing.
The score also checks specific claims, like your headline, dates, and word count, against the real content on your page. Properties backed by real, verifiable data raise the score. Properties filled with invented or unverifiable data get caught by that check and lower the score instead, so only add a property below if you can back it with something true on your page.
Article and BlogPosting
Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.
Recommended properties
Author (Structured)
Structured author with profile links for maximum credibility
"author": {
"@type": "Person",
"name": "Your Name",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
} Publisher (With Logo)
Organization info with logo for rich results
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
} Dates (Published & Modified)
When the article was published and last updated
"datePublished": "2024-11-06T08:00:00-05:00", "dateModified": "2024-11-06T14:30:00-05:00"
Description
100-150 character summary (this becomes your search preview)
"description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."
Image (Structured)
Featured image with dimensions for better display
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/featured-image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive image caption"
} URL
The canonical URL of this article
"url": "https://yoursite.com/your-article-url"
Advanced properties
Keywords (Array)
3-5 main topics for better topical relevance
"keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]
About
The main subject matter of the article
"about": {
"@type": "Thing",
"name": "Main Topic",
"description": "What this article is primarily about"
} Article Section
The category or section this article belongs to
"articleSection": "Your Category Name"
Word Count
Total words in the article
"wordCount": 1500
Language
Content language code
"inLanguage": "en-US"
Mentions
Related topics or entities mentioned in the article
"mentions": [
{
"@type": "Thing",
"name": "Related Topic 1"
},
{
"@type": "Thing",
"name": "Related Topic 2"
}
] Main Entity
The primary entity this page is about
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://yoursite.com/your-article-url"
} Product
Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.
Recommended properties
Description
100-150 character product description
"description": "Clear product description between 100-150 characters for optimal display in search results."
Image (Multiple)
Product images (multiple recommended)
"image": [ "https://yoursite.com/product-image-1.jpg", "https://yoursite.com/product-image-2.jpg", "https://yoursite.com/product-image-3.jpg" ]
Brand
The brand or manufacturer
"brand": {
"@type": "Brand",
"name": "Your Brand Name"
} SKU & Identifiers
Product identifiers for better matching
"sku": "ABC-123", "gtin": "00000000000000", "mpn": "MANUFACTURER-PART-NUMBER"
Advanced properties
Aggregate Rating
Overall customer ratings, so an assistant can quote a rating and compare your product to others
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "89",
"bestRating": "5",
"worstRating": "1"
} Individual Review
Sample customer review
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Reviewer Name"
},
"datePublished": "2024-11-01",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great product! Highly recommend for anyone looking for quality."
} Offers
Price and availability information
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/product-url",
"priceCurrency": "USD",
"price": "29.99",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"seller": {
"@type": "Organization",
"name": "Your Store Name"
}
} Organization
For company pages, about pages, and business information. Helps establish authority and credibility in search results.
Recommended properties
Logo
Company logo for brand recognition
"logo": "https://yoursite.com/logo.png"
Description
Company description (100-150 characters)
"description": "Brief description of your organization between 100-150 characters for search results."
URL
Company website URL
"url": "https://yoursite.com"
Contact Information
How customers can reach you
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-555-5555",
"contactType": "customer service",
"email": "[email protected]",
"availableLanguage": ["English", "Spanish"]
} Address
Physical business address
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
} Advanced properties
Same As (Social Profiles)
Links to your official profiles, so an assistant can confirm it has the right organization
"sameAs": [ "https://facebook.com/yourpage", "https://twitter.com/yourhandle", "https://linkedin.com/company/yourcompany", "https://instagram.com/yourhandle", "https://youtube.com/@yourchannel" ]
Founding Information
When the company was founded
"foundingDate": "2020-01-15",
"founder": {
"@type": "Person",
"name": "Founder Name"
} Person
For author pages, team member profiles, and personal brands. Establishes credibility for content creators.
Recommended properties
Basic Person Information
Essential person details
"@context": "https://schema.org", "@type": "Person", "name": "Full Name", "url": "https://yoursite.com/about", "image": "https://yoursite.com/headshot.jpg", "description": "Brief bio between 100-150 characters about this person and their expertise."
Job Title & Company
Professional role and organization
"jobTitle": "Job Title",
"worksFor": {
"@type": "Organization",
"name": "Company Name",
"url": "https://companysite.com"
} Advanced properties
Social Profiles
Links to this person's official profiles, so an assistant can confirm it has the right person
"sameAs": [ "https://twitter.com/username", "https://linkedin.com/in/username", "https://github.com/username", "https://medium.com/@username" ]
Contact Information
How to reach this person
"email": "[email protected]", "telephone": "+1-555-555-5555"
Recipe
Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.
Recommended properties
Author
Recipe creator information
"author": {
"@type": "Person",
"name": "Chef Name",
"url": "https://yoursite.com/author/chef-name"
} Dates
When recipe was published and updated
"datePublished": "2024-11-06", "dateModified": "2024-11-06"
Image (Multiple)
Recipe photos (multiple recommended)
"image": [ "https://yoursite.com/recipe-photo-1.jpg", "https://yoursite.com/recipe-photo-2.jpg", "https://yoursite.com/recipe-photo-3.jpg" ]
Recipe Details
Cook times and serving information
"recipeYield": "4 servings", "prepTime": "PT15M", "cookTime": "PT30M", "totalTime": "PT45M", "recipeCategory": "Main Course", "recipeCuisine": "Italian"
Advanced properties
Keywords
Recipe topics for better discovery
"keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]
Nutrition Information
Nutritional facts (highly valued)
"nutrition": {
"@type": "NutritionInformation",
"calories": "350 calories",
"proteinContent": "25g",
"fatContent": "10g",
"carbohydrateContent": "40g",
"fiberContent": "5g",
"sugarContent": "8g"
} Aggregate Rating
User ratings for the recipe
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "127",
"bestRating": "5",
"worstRating": "1"
} Event
For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.
Recommended properties
Event Dates & Location
When and where the event happens
"startDate": "2024-12-15T19:00:00-05:00",
"endDate": "2024-12-15T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
"@type": "Place",
"name": "Venue Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Event Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
}
} Organizer
Who is hosting the event
"organizer": {
"@type": "Organization",
"name": "Event Organizer Name",
"url": "https://organizer-site.com"
} Image
Event poster or promotional image
"image": "https://yoursite.com/event-poster.jpg"
Description
Event description (100-150 characters)
"description": "Brief event description between 100-150 characters highlighting what attendees can expect."
Advanced properties
Offers (Tickets)
Ticket pricing and availability
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/tickets",
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-11-01T00:00:00"
} Performer
Featured speakers or performers
"performer": {
"@type": "Person",
"name": "Performer Name",
"url": "https://performersite.com"
} Patterns worth memorising
The same three shapes turn up in nearly every schema type.
Basic Author Pattern
Use this exact structure for any article, blog post, or recipe
"author": {
"@type": "Person",
"name": "Your Name Here",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
} Basic Publisher Pattern
Standard publisher format for all content types
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
} Structured Image Pattern
Better than plain string URLs (higher quality score)
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive caption for accessibility"
} Questions people ask
See where your schema stands.
Grade what you have, then paste in what it is missing.