How to Use This Guide
1
Find Your Schema Type
Scroll to the section for your content type (Article, Product, Organization, etc.)
2
Copy the Snippet
Click the copy button on any property you want to add
3
Paste & Customize
Replace placeholder values with your real content and regenerate
Article / BlogPosting Schema
Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.
Recommended Properties (25% of score)
Author (Structured) 15-25 points Structured author with profile links for maximum credibility
"author": {
"@type": "Person",
"name": "Your Name",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
}
Publisher (With Logo) 15-25 points Organization info with logo for rich results
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
}
Dates (Published & Modified) 18 points total When the article was published and last updated
"datePublished": "2024-11-06T08:00:00-05:00",
"dateModified": "2024-11-06T14:30:00-05:00"
Description 15-20 points 100-150 character summary (this becomes your search preview)
"description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."
Image (Structured) 12-20 points Featured image with dimensions for better display
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/featured-image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive image caption"
}
URL 10 points The canonical URL of this article
"url": "https://yoursite.com/your-article-url" Advanced AEO Features (25% of score)
Keywords (Array) 5-10 points 3-5 main topics for better topical relevance
"keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]
About AEO boost The main subject matter of the article
"about": {
"@type": "Thing",
"name": "Main Topic",
"description": "What this article is primarily about"
}
Article Section AEO boost The category or section this article belongs to
"articleSection": "Your Category Name"
Word Count AEO boost Total words in the article
Language AEO boost Content language code
Speakable 5-10 points Voice search optimization (which parts can be read aloud)
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".article-headline", ".article-intro"]
}
Mentions AEO boost Related topics or entities mentioned in the article
"mentions": [
{
"@type": "Thing",
"name": "Related Topic 1"
},
{
"@type": "Thing",
"name": "Related Topic 2"
}
]
Main Entity AEO boost The primary entity this page is about
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://yoursite.com/your-article-url"
} Product Schema
Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.
Recommended Properties
Description 15-20 points 100-150 character product description
"description": "Clear product description between 100-150 characters for optimal display in search results."
Image (Multiple) 12-20 points Product images (multiple recommended)
"image": [
"https://yoursite.com/product-image-1.jpg",
"https://yoursite.com/product-image-2.jpg",
"https://yoursite.com/product-image-3.jpg"
]
Brand Important The brand or manufacturer
"brand": {
"@type": "Brand",
"name": "Your Brand Name"
}
SKU & Identifiers Important Product identifiers for better matching
"sku": "ABC-123",
"gtin": "00000000000000",
"mpn": "MANUFACTURER-PART-NUMBER" Advanced AEO Features
Aggregate Rating 10-15 points Overall customer ratings (major AEO boost)
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "89",
"bestRating": "5",
"worstRating": "1"
}
Individual Review AEO boost Sample customer review
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Reviewer Name"
},
"datePublished": "2024-11-01",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great product! Highly recommend for anyone looking for quality."
}
Offers Required for products Price and availability information
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/product-url",
"priceCurrency": "USD",
"price": "29.99",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"seller": {
"@type": "Organization",
"name": "Your Store Name"
}
} Organization Schema
For company pages, about pages, and business information. Helps establish authority and credibility in search results.
Recommended Properties
Logo Important Company logo for brand recognition
"logo": "https://yoursite.com/logo.png"
Description 15-20 points Company description (100-150 characters)
"description": "Brief description of your organization between 100-150 characters for search results."
URL 10 points Company website URL
"url": "https://yoursite.com"
Contact Information Important How customers can reach you
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-555-5555",
"contactType": "customer service",
"email": "[email protected] ",
"availableLanguage": ["English", "Spanish"]
}
Address Important Physical business address
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
} Advanced AEO Features
Same As (Social Profiles) 5-10 points Social media profiles (major AEO boost)
"sameAs": [
"https://facebook.com/yourpage",
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://instagram.com/yourhandle",
"https://youtube.com/@yourchannel"
]
Founding Information AEO boost When the company was founded
"foundingDate": "2020-01-15",
"founder": {
"@type": "Person",
"name": "Founder Name"
} Person Schema
For author pages, team member profiles, and personal brands. Establishes credibility for content creators.
Recommended Properties
Basic Person Information Core properties Essential person details
"@context": "https://schema.org",
"@type": "Person",
"name": "Full Name",
"url": "https://yoursite.com/about",
"image": "https://yoursite.com/headshot.jpg",
"description": "Brief bio between 100-150 characters about this person and their expertise."
Job Title & Company Important Professional role and organization
"jobTitle": "Job Title",
"worksFor": {
"@type": "Organization",
"name": "Company Name",
"url": "https://companysite.com"
} Advanced AEO Features
Social Profiles 5-10 points Professional social media links (major AEO boost)
"sameAs": [
"https://twitter.com/username",
"https://linkedin.com/in/username",
"https://github.com/username",
"https://medium.com/@username"
]
Contact Information Optional How to reach this person
Recipe Schema
Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.
Recommended Properties
Author 15-25 points Recipe creator information
"author": {
"@type": "Person",
"name": "Chef Name",
"url": "https://yoursite.com/author/chef-name"
}
Dates 18 points When recipe was published and updated
"datePublished": "2024-11-06",
"dateModified": "2024-11-06"
Image (Multiple) 12-20 points Recipe photos (multiple recommended)
"image": [
"https://yoursite.com/recipe-photo-1.jpg",
"https://yoursite.com/recipe-photo-2.jpg",
"https://yoursite.com/recipe-photo-3.jpg"
]
Recipe Details Required Cook times and serving information
"recipeYield": "4 servings",
"prepTime": "PT15M",
"cookTime": "PT30M",
"totalTime": "PT45M",
"recipeCategory": "Main Course",
"recipeCuisine": "Italian" Advanced AEO Features
Keywords 5-10 points Recipe topics for better discovery
"keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]
Nutrition Information AEO boost Nutritional facts (highly valued)
"nutrition": {
"@type": "NutritionInformation",
"calories": "350 calories",
"proteinContent": "25g",
"fatContent": "10g",
"carbohydrateContent": "40g",
"fiberContent": "5g",
"sugarContent": "8g"
}
Aggregate Rating 10-15 points User ratings for the recipe
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "127",
"bestRating": "5",
"worstRating": "1"
} Event Schema
For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.
Recommended Properties
Event Dates & Location Required When and where the event happens
"startDate": "2024-12-15T19:00:00-05:00",
"endDate": "2024-12-15T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
"@type": "Place",
"name": "Venue Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Event Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
}
}
Organizer Important Who is hosting the event
"organizer": {
"@type": "Organization",
"name": "Event Organizer Name",
"url": "https://organizer-site.com"
}
Image 12-20 points Event poster or promotional image
"image": "https://yoursite.com/event-poster.jpg"
Description 15-20 points Event description (100-150 characters)
"description": "Brief event description between 100-150 characters highlighting what attendees can expect." Advanced AEO Features
Offers (Tickets) Important Ticket pricing and availability
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/tickets",
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-11-01T00:00:00"
}
Performer AEO boost Featured speakers or performers
"performer": {
"@type": "Person",
"name": "Performer Name",
"url": "https://performersite.com"
} Property Impact Reference
Quick reference for score impact, effort required, and when to add each property.
Property Points Effort Priority Best For @context, @type, name 33 each Auto Critical All schemas (auto-included) author (structured) 15-25 2 min High Articles, recipes publisher (structured) 15-25 2 min High Articles, news description (100-150 char) 15-20 3 min High All content types image (structured) 12-20 1 min Medium All content types aggregateRating 10-15 5 min High Products, recipes, services datePublished, dateModified 18 total 1 min Medium Articles, recipes, news keywords (array) 5-10 2 min Medium Articles, products speakable 5-10 3 min Medium Articles (voice search) sameAs (social links) 5-10 2 min Medium Person, Organization
Common Patterns (Reusable Blocks)
Copy these patterns once and reuse across all your schemas. Just update the values with your real information.
Basic Author Pattern Use this exact structure for any article, blog post, or recipe
"author": {
"@type": "Person",
"name": "Your Name Here",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
} Basic Publisher Pattern Standard publisher format for all content types
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
} Structured Image Pattern Better than plain string URLs (higher quality score)
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive caption for accessibility"
} Frequently Asked Questions Where do I paste these snippets? Do I need all of these properties? What if I don't have some of this information? Can I copy multiple snippets at once? Will this break my schema? How much will my score improve? Ready to Boost Your Schema Score? Copy the properties you need, paste them into your schema, and watch your score improve. It's that simple.