How to Use This Guide
1
Find Your Schema Type
Scroll to the section for your content type (Article, Product, Organization, etc.)
2
Copy the Snippet
Click the copy button on any property you want to add
3
Paste & Customize
Replace placeholder values with your real content and regenerate
Article / BlogPosting Schema
Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.
Recommended Properties (25% of score)
Author (Structured) Required property Structured author with profile links for maximum credibility
"author": {
"@type": "Person",
"name": "Your Name",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
}
Publisher (With Logo) Recommended property Organization info with logo for rich results
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
}
Dates (Published & Modified) Required and recommended When the article was published and last updated
"datePublished": "2024-11-06T08:00:00-05:00",
"dateModified": "2024-11-06T14:30:00-05:00"
Description Recommended property 100-150 character summary (this becomes your search preview)
"description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."
Image (Structured) Recommended property Featured image with dimensions for better display
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/featured-image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive image caption"
}
URL Improves completeness The canonical URL of this article
"url": "https://yoursite.com/your-article-url" Advanced AEO Features (25% of score)
Keywords (Array) Improves completeness 3-5 main topics for better topical relevance
"keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]
About Improves completeness The main subject matter of the article
"about": {
"@type": "Thing",
"name": "Main Topic",
"description": "What this article is primarily about"
}
Article Section Advanced property The category or section this article belongs to
"articleSection": "Your Category Name"
Word Count Advanced property Total words in the article
Language Advanced property Content language code
Mentions Improves completeness Related topics or entities mentioned in the article
"mentions": [
{
"@type": "Thing",
"name": "Related Topic 1"
},
{
"@type": "Thing",
"name": "Related Topic 2"
}
]
Main Entity Recommended property The primary entity this page is about
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://yoursite.com/your-article-url"
} Product Schema
Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.
Recommended Properties
Description Recommended property 100-150 character product description
"description": "Clear product description between 100-150 characters for optimal display in search results."
Image (Multiple) Recommended property Product images (multiple recommended)
"image": [
"https://yoursite.com/product-image-1.jpg",
"https://yoursite.com/product-image-2.jpg",
"https://yoursite.com/product-image-3.jpg"
]
Brand Recommended property The brand or manufacturer
"brand": {
"@type": "Brand",
"name": "Your Brand Name"
}
SKU & Identifiers Recommended and advanced Product identifiers for better matching
"sku": "ABC-123",
"gtin": "00000000000000",
"mpn": "MANUFACTURER-PART-NUMBER" Advanced AEO Features
Aggregate Rating Advanced property Overall customer ratings, so an assistant can quote a rating and compare your product to others
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "89",
"bestRating": "5",
"worstRating": "1"
}
Individual Review Advanced property Sample customer review
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "Reviewer Name"
},
"datePublished": "2024-11-01",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"reviewBody": "Great product! Highly recommend for anyone looking for quality."
}
Offers Recommended property Price and availability information
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/product-url",
"priceCurrency": "USD",
"price": "29.99",
"availability": "https://schema.org/InStock",
"priceValidUntil": "2025-12-31",
"seller": {
"@type": "Organization",
"name": "Your Store Name"
}
} Organization Schema
For company pages, about pages, and business information. Helps establish authority and credibility in search results.
Recommended Properties
Logo Recommended property Company logo for brand recognition
"logo": "https://yoursite.com/logo.png"
Description Recommended property Company description (100-150 characters)
"description": "Brief description of your organization between 100-150 characters for search results."
URL Required property Company website URL
"url": "https://yoursite.com"
Contact Information Recommended property How customers can reach you
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-555-555-5555",
"contactType": "customer service",
"email": "[email protected] ",
"availableLanguage": ["English", "Spanish"]
}
Address Recommended property Physical business address
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
} Advanced AEO Features
Same As (Social Profiles) Recommended property Links to your official profiles, so an assistant can confirm it has the right organization
"sameAs": [
"https://facebook.com/yourpage",
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourcompany",
"https://instagram.com/yourhandle",
"https://youtube.com/@yourchannel"
]
Founding Information Advanced properties When the company was founded
"foundingDate": "2020-01-15",
"founder": {
"@type": "Person",
"name": "Founder Name"
} Person Schema
For author pages, team member profiles, and personal brands. Establishes credibility for content creators.
Recommended Properties
Basic Person Information Required and recommended Essential person details
"@context": "https://schema.org",
"@type": "Person",
"name": "Full Name",
"url": "https://yoursite.com/about",
"image": "https://yoursite.com/headshot.jpg",
"description": "Brief bio between 100-150 characters about this person and their expertise."
Job Title & Company Recommended properties Professional role and organization
"jobTitle": "Job Title",
"worksFor": {
"@type": "Organization",
"name": "Company Name",
"url": "https://companysite.com"
} Advanced AEO Features
Social Profiles Advanced property Links to this person's official profiles, so an assistant can confirm it has the right person
"sameAs": [
"https://twitter.com/username",
"https://linkedin.com/in/username",
"https://github.com/username",
"https://medium.com/@username"
]
Contact Information Improves completeness How to reach this person
Recipe Schema
Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.
Recommended Properties
Author Improves completeness Recipe creator information
"author": {
"@type": "Person",
"name": "Chef Name",
"url": "https://yoursite.com/author/chef-name"
}
Dates Improves completeness When recipe was published and updated
"datePublished": "2024-11-06",
"dateModified": "2024-11-06"
Image (Multiple) Recommended property Recipe photos (multiple recommended)
"image": [
"https://yoursite.com/recipe-photo-1.jpg",
"https://yoursite.com/recipe-photo-2.jpg",
"https://yoursite.com/recipe-photo-3.jpg"
]
Recipe Details Improves completeness Cook times and serving information
"recipeYield": "4 servings",
"prepTime": "PT15M",
"cookTime": "PT30M",
"totalTime": "PT45M",
"recipeCategory": "Main Course",
"recipeCuisine": "Italian" Advanced AEO Features
Keywords Improves completeness Recipe topics for better discovery
"keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]
Nutrition Information Improves completeness Nutritional facts (highly valued)
"nutrition": {
"@type": "NutritionInformation",
"calories": "350 calories",
"proteinContent": "25g",
"fatContent": "10g",
"carbohydrateContent": "40g",
"fiberContent": "5g",
"sugarContent": "8g"
}
Aggregate Rating Improves completeness User ratings for the recipe
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "127",
"bestRating": "5",
"worstRating": "1"
} Event Schema
For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.
Recommended Properties
Event Dates & Location Includes required properties When and where the event happens
"startDate": "2024-12-15T19:00:00-05:00",
"endDate": "2024-12-15T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
"@type": "Place",
"name": "Venue Name",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Event Street",
"addressLocality": "City Name",
"addressRegion": "ST",
"postalCode": "12345",
"addressCountry": "US"
}
}
Organizer Recommended property Who is hosting the event
"organizer": {
"@type": "Organization",
"name": "Event Organizer Name",
"url": "https://organizer-site.com"
}
Image Recommended property Event poster or promotional image
"image": "https://yoursite.com/event-poster.jpg"
Description Recommended property Event description (100-150 characters)
"description": "Brief event description between 100-150 characters highlighting what attendees can expect." Advanced AEO Features
Offers (Tickets) Recommended property Ticket pricing and availability
"offers": {
"@type": "Offer",
"url": "https://yoursite.com/tickets",
"price": "25.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"validFrom": "2024-11-01T00:00:00"
}
Performer Recommended property Featured speakers or performers
"performer": {
"@type": "Person",
"name": "Performer Name",
"url": "https://performersite.com"
} How These Properties Affect Your Score SuperSchema grades each schema type against its own rubric, not a universal point list. Each type weights required properties, recommended properties, advanced AEO properties, and content quality differently. An Organization schema, for example, weights required properties higher and content quality lower than an Article does. For article types specifically, advanced AEO properties like articleSection, wordCount, and inLanguage carry as much weight as recommended properties like description and publisher, so both are worth finishing.
The score also checks specific claims, like your headline, dates, and word count, against the real content on your page. Properties backed by real, verifiable data raise the score. Properties filled with invented or unverifiable data get caught by that check and lower the score instead, so only add a property below if you can back it with something true on your page.
Common Patterns (Reusable Blocks)
Copy these patterns once and reuse across all your schemas. Just update the values with your real information.
Basic Author Pattern Use this exact structure for any article, blog post, or recipe
"author": {
"@type": "Person",
"name": "Your Name Here",
"url": "https://yoursite.com/author/yourname",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/in/yourprofile"
]
} Basic Publisher Pattern Standard publisher format for all content types
"publisher": {
"@type": "Organization",
"name": "Your Company Name",
"logo": {
"@type": "ImageObject",
"url": "https://yoursite.com/logo.png",
"width": 600,
"height": 60
},
"url": "https://yoursite.com"
} Structured Image Pattern Better than plain string URLs (higher quality score)
"image": {
"@type": "ImageObject",
"url": "https://yoursite.com/image.jpg",
"width": 1200,
"height": 630,
"caption": "Descriptive caption for accessibility"
} Frequently Asked Questions Where do I paste these snippets? Do I need all of these properties? What if I don't have some of this information? Can I copy multiple snippets at once? Will this break my schema? How much will my score improve? Ready to Boost Your Schema Score? Copy the properties you need, paste them into your schema, and watch your score improve. It's that simple.