# Schema Property Reference Guide

> Copy-ready code snippets to boost your schema quality score. No fluff—just the exact properties you need to paste into your schema.

*Source: [SuperSchema](https://superschema.ai/schema-markup/improve-quality-score) | Last updated: 2026-01-13*

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## Schema Property Reference

Copy-ready code snippets to boost your schema quality score. No fluff—just the exact properties you need to paste into your schema.

**Key Features:**
- Copy & Paste Ready
- Instant Score Boost
- No Technical Knowledge Required

## How to Use This Guide

### Step 1: Find Your Schema Type

Scroll to the section for your content type (Article, Product, Organization, etc.)

### Step 2: Copy the Snippet

Click the copy button on any property you want to add

### Step 3: Paste & Customize

Replace placeholder values with your real content and regenerate

## Property Impact Reference

| Property | Points | Effort | Priority | Best For |
|----------|--------|--------|----------|----------|
| @context, @type, name | 33 each | Auto | Critical | All schemas (auto-included) |
| author (structured) | 15-25 | 2 min | High | Articles, recipes |
| publisher (structured) | 15-25 | 2 min | High | Articles, news |
| description (100-150 char) | 15-20 | 3 min | High | All content types |
| image (structured) | 12-20 | 1 min | Medium | All content types |
| aggregateRating | 10-15 | 5 min | High | Products, recipes, services |
| datePublished, dateModified | 18 total | 1 min | Medium | Articles, recipes, news |
| keywords (array) | 5-10 | 2 min | Medium | Articles, products |
| speakable | 5-10 | 3 min | Medium | Articles (voice search) |
| sameAs (social links) | 5-10 | 2 min | Medium | Person, Organization |

## Article & BlogPosting Schema

Perfect for blog posts, news articles, and editorial content. These properties help search engines understand your content and display it in rich results.

### Recommended Article Properties

#### Author (Structured) (15-25 points)

Structured author with profile links for maximum credibility

```json
"author": {
  "@type": "Person",
  "name": "Your Name",
  "url": "https://yoursite.com/author/yourname",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/in/yourprofile"
  ]
}
```

#### Publisher (With Logo) (15-25 points)

Organization info with logo for rich results

```json
"publisher": {
  "@type": "Organization",
  "name": "Your Company Name",
  "logo": {
    "@type": "ImageObject",
    "url": "https://yoursite.com/logo.png",
    "width": 600,
    "height": 60
  },
  "url": "https://yoursite.com"
}
```

#### Dates (Published & Modified) (18 points total)

When the article was published and last updated

```json
"datePublished": "2024-11-06T08:00:00-05:00",
"dateModified": "2024-11-06T14:30:00-05:00"
```

#### Description (15-20 points)

100-150 character summary (this becomes your search preview)

```json
"description": "Your 100-150 character summary here that describes the article content clearly and concisely for search results."
```

#### Image (Structured) (12-20 points)

Featured image with dimensions for better display

```json
"image": {
  "@type": "ImageObject",
  "url": "https://yoursite.com/featured-image.jpg",
  "width": 1200,
  "height": 630,
  "caption": "Descriptive image caption"
}
```

#### URL (10 points)

The canonical URL of this article

```json
"url": "https://yoursite.com/your-article-url"
```

### Advanced Article Properties

#### Keywords (Array) (5-10 points)

3-5 main topics for better topical relevance

```json
"keywords": ["topic 1", "topic 2", "topic 3", "topic 4", "topic 5"]
```

#### About (AEO boost)

The main subject matter of the article

```json
"about": {
  "@type": "Thing",
  "name": "Main Topic",
  "description": "What this article is primarily about"
}
```

#### Article Section (AEO boost)

The category or section this article belongs to

```json
"articleSection": "Your Category Name"
```

#### Word Count (AEO boost)

Total words in the article

```json
"wordCount": 1500
```

#### Language (AEO boost)

Content language code

```json
"inLanguage": "en-US"
```

#### Speakable (5-10 points)

Voice search optimization (which parts can be read aloud)

```json
"speakable": {
  "@type": "SpeakableSpecification",
  "cssSelector": [".article-headline", ".article-intro"]
}
```

#### Mentions (AEO boost)

Related topics or entities mentioned in the article

```json
"mentions": [
  {
    "@type": "Thing",
    "name": "Related Topic 1"
  },
  {
    "@type": "Thing",
    "name": "Related Topic 2"
  }
]
```

#### Main Entity (AEO boost)

The primary entity this page is about

```json
"mainEntityOfPage": {
  "@type": "WebPage",
  "@id": "https://yoursite.com/your-article-url"
}
```

## Product Schema

Essential for e-commerce pages, product listings, and review sites. These properties enable rich product snippets in search results.

### Recommended Product Properties

#### Description (15-20 points)

100-150 character product description

```json
"description": "Clear product description between 100-150 characters for optimal display in search results."
```

#### Image (Multiple) (12-20 points)

Product images (multiple recommended)

```json
"image": [
  "https://yoursite.com/product-image-1.jpg",
  "https://yoursite.com/product-image-2.jpg",
  "https://yoursite.com/product-image-3.jpg"
]
```

#### Brand (Important)

The brand or manufacturer

```json
"brand": {
  "@type": "Brand",
  "name": "Your Brand Name"
}
```

#### SKU & Identifiers (Important)

Product identifiers for better matching

```json
"sku": "ABC-123",
"gtin": "00000000000000",
"mpn": "MANUFACTURER-PART-NUMBER"
```

### Advanced Product Properties

#### Aggregate Rating (10-15 points)

Overall customer ratings (major AEO boost)

```json
"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.5",
  "reviewCount": "89",
  "bestRating": "5",
  "worstRating": "1"
}
```

#### Individual Review (AEO boost)

Sample customer review

```json
"review": {
  "@type": "Review",
  "author": {
    "@type": "Person",
    "name": "Reviewer Name"
  },
  "datePublished": "2024-11-01",
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5"
  },
  "reviewBody": "Great product! Highly recommend for anyone looking for quality."
}
```

#### Offers (Required for products)

Price and availability information

```json
"offers": {
  "@type": "Offer",
  "url": "https://yoursite.com/product-url",
  "priceCurrency": "USD",
  "price": "29.99",
  "availability": "https://schema.org/InStock",
  "priceValidUntil": "2025-12-31",
  "seller": {
    "@type": "Organization",
    "name": "Your Store Name"
  }
}
```

## Organization Schema

For company pages, about pages, and business information. Helps establish authority and credibility in search results.

### Recommended Organization Properties

#### Logo (Important)

Company logo for brand recognition

```json
"logo": "https://yoursite.com/logo.png"
```

#### Description (15-20 points)

Company description (100-150 characters)

```json
"description": "Brief description of your organization between 100-150 characters for search results."
```

#### URL (10 points)

Company website URL

```json
"url": "https://yoursite.com"
```

#### Contact Information (Important)

How customers can reach you

```json
"contactPoint": {
  "@type": "ContactPoint",
  "telephone": "+1-555-555-5555",
  "contactType": "customer service",
  "email": "[email protected]",
  "availableLanguage": ["English", "Spanish"]
}
```

#### Address (Important)

Physical business address

```json
"address": {
  "@type": "PostalAddress",
  "streetAddress": "123 Main Street",
  "addressLocality": "City Name",
  "addressRegion": "ST",
  "postalCode": "12345",
  "addressCountry": "US"
}
```

### Advanced Organization Properties

#### Same As (Social Profiles) (5-10 points)

Social media profiles (major AEO boost)

```json
"sameAs": [
  "https://facebook.com/yourpage",
  "https://twitter.com/yourhandle",
  "https://linkedin.com/company/yourcompany",
  "https://instagram.com/yourhandle",
  "https://youtube.com/@yourchannel"
]
```

#### Founding Information (AEO boost)

When the company was founded

```json
"foundingDate": "2020-01-15",
"founder": {
  "@type": "Person",
  "name": "Founder Name"
}
```

## Person Schema

For author pages, team member profiles, and personal brands. Establishes credibility for content creators.

### Recommended Person Properties

#### Basic Person Information (Core properties)

Essential person details

```json
"@context": "https://schema.org",
"@type": "Person",
"name": "Full Name",
"url": "https://yoursite.com/about",
"image": "https://yoursite.com/headshot.jpg",
"description": "Brief bio between 100-150 characters about this person and their expertise."
```

#### Job Title & Company (Important)

Professional role and organization

```json
"jobTitle": "Job Title",
"worksFor": {
  "@type": "Organization",
  "name": "Company Name",
  "url": "https://companysite.com"
}
```

### Advanced Person Properties

#### Social Profiles (5-10 points)

Professional social media links (major AEO boost)

```json
"sameAs": [
  "https://twitter.com/username",
  "https://linkedin.com/in/username",
  "https://github.com/username",
  "https://medium.com/@username"
]
```

#### Contact Information (Optional)

How to reach this person

```json
"email": "[email protected]",
"telephone": "+1-555-555-5555"
```

## Recipe Schema

Essential for food blogs and cooking sites. Enables rich recipe cards in search results with ratings, cook time, and more.

### Recommended Recipe Properties

#### Author (15-25 points)

Recipe creator information

```json
"author": {
  "@type": "Person",
  "name": "Chef Name",
  "url": "https://yoursite.com/author/chef-name"
}
```

#### Dates (18 points)

When recipe was published and updated

```json
"datePublished": "2024-11-06",
"dateModified": "2024-11-06"
```

#### Image (Multiple) (12-20 points)

Recipe photos (multiple recommended)

```json
"image": [
  "https://yoursite.com/recipe-photo-1.jpg",
  "https://yoursite.com/recipe-photo-2.jpg",
  "https://yoursite.com/recipe-photo-3.jpg"
]
```

#### Recipe Details (Required)

Cook times and serving information

```json
"recipeYield": "4 servings",
"prepTime": "PT15M",
"cookTime": "PT30M",
"totalTime": "PT45M",
"recipeCategory": "Main Course",
"recipeCuisine": "Italian"
```

### Advanced Recipe Properties

#### Keywords (5-10 points)

Recipe topics for better discovery

```json
"keywords": ["quick dinner", "pasta", "italian food", "weeknight meals", "family friendly"]
```

#### Nutrition Information (AEO boost)

Nutritional facts (highly valued)

```json
"nutrition": {
  "@type": "NutritionInformation",
  "calories": "350 calories",
  "proteinContent": "25g",
  "fatContent": "10g",
  "carbohydrateContent": "40g",
  "fiberContent": "5g",
  "sugarContent": "8g"
}
```

#### Aggregate Rating (10-15 points)

User ratings for the recipe

```json
"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.8",
  "ratingCount": "127",
  "bestRating": "5",
  "worstRating": "1"
}
```

## Event Schema

For conferences, webinars, concerts, and any scheduled events. Enables rich event listings in search results.

### Recommended Event Properties

#### Event Dates & Location (Required)

When and where the event happens

```json
"startDate": "2024-12-15T19:00:00-05:00",
"endDate": "2024-12-15T22:00:00-05:00",
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"location": {
  "@type": "Place",
  "name": "Venue Name",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Event Street",
    "addressLocality": "City Name",
    "addressRegion": "ST",
    "postalCode": "12345",
    "addressCountry": "US"
  }
}
```

#### Organizer (Important)

Who is hosting the event

```json
"organizer": {
  "@type": "Organization",
  "name": "Event Organizer Name",
  "url": "https://organizer-site.com"
}
```

#### Image (12-20 points)

Event poster or promotional image

```json
"image": "https://yoursite.com/event-poster.jpg"
```

#### Description (15-20 points)

Event description (100-150 characters)

```json
"description": "Brief event description between 100-150 characters highlighting what attendees can expect."
```

### Advanced Event Properties

#### Offers (Tickets) (Important)

Ticket pricing and availability

```json
"offers": {
  "@type": "Offer",
  "url": "https://yoursite.com/tickets",
  "price": "25.00",
  "priceCurrency": "USD",
  "availability": "https://schema.org/InStock",
  "validFrom": "2024-11-01T00:00:00"
}
```

#### Performer (AEO boost)

Featured speakers or performers

```json
"performer": {
  "@type": "Person",
  "name": "Performer Name",
  "url": "https://performersite.com"
}
```

## Common Patterns

These reusable patterns work across multiple schema types.

### Basic Author Pattern

Use this exact structure for any article, blog post, or recipe

```json
"author": {
  "@type": "Person",
  "name": "Your Name Here",
  "url": "https://yoursite.com/author/yourname",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/in/yourprofile"
  ]
}
```

### Basic Publisher Pattern

Standard publisher format for all content types

```json
"publisher": {
  "@type": "Organization",
  "name": "Your Company Name",
  "logo": {
    "@type": "ImageObject",
    "url": "https://yoursite.com/logo.png",
    "width": 600,
    "height": 60
  },
  "url": "https://yoursite.com"
}
```

### Structured Image Pattern

Better than plain string URLs (higher quality score)

```json
"image": {
  "@type": "ImageObject",
  "url": "https://yoursite.com/image.jpg",
  "width": 1200,
  "height": 630,
  "caption": "Descriptive caption for accessibility"
}
```

## Frequently Asked Questions

### Where do I paste these snippets?

In the schema editor after generating your schema. Add the property inside the main schema object (after existing properties, before the closing }). Make sure to add a comma after the previous property.

### Do I need all of these properties?

No. Focus on "Recommended Properties" first (biggest score impact), then add "Advanced AEO Features" if you want to reach 90+. Only add properties where you have real data—never make up fake information.

### What if I don't have some of this information?

Skip properties you don't have. Don't make up fake data—it's worse than leaving it blank. For example, if you don't have ratings, don't add fake aggregateRating data.

### Can I copy multiple snippets at once?

Yes! Just make sure to add a comma after each property (except the last one). Proper JSON formatting is important—each property needs to be separated by commas.

### Will this break my schema?

These snippets are valid schema.org properties. As long as you maintain proper JSON formatting (commas, brackets, quotes), your schema will remain valid. Use the grader to verify after making changes.

### How much will my score improve?

It depends on what you're missing. Adding a structured author can boost your score by 15-25 points. Adding all recommended properties can take you from a C to an A. Check the property impact table to see point values for each property.

## Ready to Boost Your Schema Score?

Copy the properties you need, paste them into your schema, and watch your score improve. It's that simple.

- **[Grade Your Schema](https://superschema.ai/grader)**
- [Get Started Free](https://superschema.ai/sign-up)

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