Bot tracking shows the AI crawlers hitting your site, so you can confirm the content you optimized is actually being read. You install a tiny tracking pixel on your pages once, and from then on SuperSchema records every visit from a known AI bot: GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, Google-Extended, and many more. Your dashboard turns those visits into a clear picture of who is reading you, which pages they favor, and whether crawler demand is building over time.
Bot tracking has two parts, shown as two sub-tabs: Direct Tracking and Discovery Network.
- Direct Tracking
- Records AI bot visits to your own pages through the tracking pixel you install. This is the main dashboard: total visits, unique bots, pages crawled, and a daily activity trend for your site.
- Discovery Network
- Records when AI crawlers find your business through your SuperSchema Registry listing, a public page we host for you. This is a second channel into your business that works even before bots reach your own site.
Installing the tracking pixel #
Direct Tracking works by adding a small, invisible tracking pixel to your pages. It is a snippet of code that loads a 1x1 image from track.superschema.workers.dev. When an AI crawler renders the page, the pixel fires and the visit is recorded. It adds no visible content and does not change how your site looks or behaves.
- Open Bot Tracking for your domain and go to the Direct Tracking tab.
- Add your site if you have not already, then open the Setup tab to find your Installation Code.
- Pick the install method that matches your platform: HTML, HubSpot, GTM (Google Tag Manager), or Shopify.
- Copy the snippet and paste it into your site following the on-screen instructions for your platform.
- Come back and click Check Installation to verify the pixel is live.
- HTML
- Add the code just before the closing </body> tag on every page you want to track.
- HubSpot
- Go to Settings, then Website, Pages, Site Footer HTML, and paste the code there.
- GTM
- In Google Tag Manager, create a Custom HTML tag with the code and set it to fire on All Pages.
- Shopify
- Go to Online Store, Themes, Edit code, Layout, theme.liquid, and paste before </body>. Do not use "Additional Scripts", which only runs on checkout pages.
What the dashboard shows #
Once the pixel is live, the Direct Tracking dashboard leads with four headline numbers for the selected time range:
- Visits
- Total AI crawler visits recorded in the selected period.
- Unique bots
- How many distinct AI crawlers have visited, with the most recent bot named underneath.
- Pages crawled
- The number of unique URLs AI bots have inspected.
- Status
- Whether tracking is verified or setup is still required.
Below the headline numbers, the dashboard is organized into tabs:
| Tab | What you see |
|---|---|
| Overview | A Bot Activity chart of daily crawler visits over your selected range, a Bot Breakdown pie of which AI systems are visiting, and a Top Pages table of the URLs getting the most attention. |
| Bots | A profile card per crawler that has visited (its company and category) plus a table of recent individual bot visits. |
| Pages | The complete list of pages AI bots have visited. |
| Setup | Your installation code and the Check Installation button. |
You can change the time range with the date picker in the header. The options are Last 7 days, Last 14 days, Last 30 days (the default), Last 60 days, and Last 90 days.
Which bots are tracked #
SuperSchema recognizes the major AI crawlers by their user agent and sorts them into three categories, so you can tell training crawlers from live answer traffic:
- Training
- Crawls content to train AI models, for example GPTBot, ClaudeBot, Google-Extended, Meta-ExternalAgent, Amazonbot, Applebot-Extended, CCBot, and Bytespider.
- Assistant
- Browses on behalf of a user in real time, for example ChatGPT-User, Claude-Web, Perplexity-User, and Gemini.
- Search
- Powers an AI search engine, for example OAI-SearchBot, PerplexityBot, Claude-SearchBot, and DuckAssistBot.
The Discovery Network side #
The Discovery Network tab tracks a different kind of visit: AI crawlers finding you through your public SuperSchema Registry page rather than your own site. It shows how many bot discoveries have come through the registry, how many unique bots found you there, and the date of the most recent discovery. Each of those visits is direct evidence that AI systems are discovering your business through the registry we host for you.
Plan limits #
Bot tracking is a paid feature, and the number of sites you can track scales with your plan:
| Plan | Sites you can track |
|---|---|
| Essential | 1 |
| Growth | 3 |
| Portfolio | 10 |
| Enterprise | Unlimited |