Supported schema types reference

The full list of schema types SuperSchema can generate, what each one is for, which ones qualify for a Google rich result, and which ones need real evidence on the page before they will be added.

SuperSchema can generate the 21 schema types below, plus an Auto-Detect option that picks the right type for you. Every type is written as JSON-LD, the format Google and AI answer engines read most reliably. In most cases you should leave the type on Auto-Detect and let SuperSchema choose based on what is actually on the page. This reference is here for when you want to know exactly what each type covers, which types can earn a Google rich result, and why a type you asked for was or was not added.

Let Auto-Detect choose #

Auto-Detect is the default. SuperSchema reads the page, works out what it is (an article, a product, a local business, a list of FAQs, and so on), and generates the matching type or types. You do not have to know the schema.org vocabulary to get correct markup. Pick a specific type manually only when you have a clear reason to override what the page looks like.

Tip If you are unsure which type fits, start with Auto-Detect and review what it produced. You can always add or change a type afterward.

The supported types at a glance #

Each type has a friendly label (what you see in the picker) and an underlying schema.org type (what ends up in your JSON-LD). "Rich result" means Google can show a special search appearance for it when the required fields are present. "Needs evidence" means SuperSchema will only add the type when the page actually contains the relevant content, so it will not fabricate, for example, a Recipe on a page with no ingredients.

Label	schema.org type	What it is for	Rich result	Needs evidence
Auto-Detect	Auto	Lets SuperSchema determine the best type or types for the page.	Depends on result	No
Article	Article	Editorial pages, guides, and long-form content.	Yes	No
Blog Post	BlogPosting	A blog article or post with author and publishing context.	Yes (as Article)	No
News Article	NewsArticle	News stories and press releases.	Yes (as Article)	No
FAQ Page	FAQPage	Frequently asked questions and their answers on the page.	Yes	Yes
How-To Guide	HowTo	Step-by-step instructional content.	No	Yes
Local Business	LocalBusiness	A physical business location or local service provider.	Yes	No
Organization	Organization	Company, brand, nonprofit, or organization identity.	Yes (Knowledge Panel)	No
Product	Product	Product pages with product, offer, price, or commerce signals.	Yes	Yes
Event	Event	Events with dates, attendance, location, or registration details.	Yes	Yes
Recipe	Recipe	Recipe pages with ingredients and instructions.	Yes	Yes
Q&A Page	QAPage	A page built around one primary question and accepted answer.	No	Yes
Review	Review	Review or rating content with reviewer or rating signals.	Yes	Yes
Web Page	WebPage	Core page identity, description, and relationship to the site.	No	No
Website	WebSite	Whole-site identity with publisher and site-level details.	No	No
Breadcrumbs	BreadcrumbList	Site navigation breadcrumbs for the current page.	Yes	No
Images	ImageObject	Featured image and media metadata.	No	No
Videos	VideoObject	Video content and video metadata.	Yes	Yes
Service	Service	Service offerings, professional services, consulting, or support pages.	No	No
Person	Person	Individual people, authors, leaders, or professionals.	No	No
Course	Course	Educational courses or training programs.	No	Yes
Job Posting	JobPosting	Open jobs and hiring pages.	Yes	Yes

Note Blog Post and News Article are more specific forms of Article, so Google treats them under its Article rich result guidelines.

Types that can earn a Google rich result #

A rich result is the enhanced search appearance Google can show when your markup is valid and complete: star ratings, an FAQ dropdown, a recipe card, and so on. SuperSchema flags the eligible rich result for a schema after it is generated. These are the types that map to a rich result:

Article, Blog Post, News Article: Article rich result. Headline, author, and publish date can surface in search.
FAQ Page: FAQ rich result. Your questions and answers can expand directly under your search listing.
Product: Product rich result. Price, availability, and ratings can appear in the listing.
Organization: Knowledge Panel. Your brand identity, logo, and social profiles can feed the panel on the right of search.
Breadcrumbs: Breadcrumb trail. The path to the page can replace the raw URL in search.
Recipe: Recipe rich result. Cook time, ratings, and a thumbnail can show as a recipe card.
Event: Event rich result. Dates and locations can appear in event listings.
Local Business: Local business result. Address, hours, and contact details can surface in search and Maps.
Review: Review rich result. Star ratings can appear next to the item being reviewed.
Videos: Video rich result. A thumbnail, duration, and key moments can appear for video pages.

Note A rich result is never guaranteed. Google decides whether to show one based on the query, your content quality, and its own guidelines. Valid, complete schema makes you eligible; it does not force the appearance.

Types that need evidence on the page #

Some types are only added when the page actually contains the relevant content. This keeps your markup honest, so an AI engine or Google never sees a claim your page cannot back up. If you request one of these types but the page has no matching content, SuperSchema will not add it.

FAQ Page: needs real questions and answers present on the page.
How-To Guide: needs step-by-step instructions.
Product: needs product, offer, price, or commerce signals.
Event: needs dates, location, or registration details.
Recipe: needs ingredients and instructions.
Q&A Page: needs one clear primary question and an accepted answer.
Review: needs reviewer or rating signals.
Videos: needs an actual video and its metadata.
Course: needs a described course or training program.
Job Posting: needs an open role and hiring details.

Warning If you asked for FAQ Page, Recipe, Product, or another evidence-required type and it was not added, the most common reason is that the page does not contain that content. Add the content to the page, then generate again.

The remaining types (Article, Blog Post, News Article, Local Business, Organization, Web Page, Website, Breadcrumbs, Images, Service, and Person) are flexible: SuperSchema can generate them from the general context of the page without requiring a specific block of content first.

One page can carry several types #

Real pages are rarely just one thing. A blog post can also carry Breadcrumbs, an Organization for the publisher, and an author Person. A product page can combine Product, Review, and Breadcrumbs. SuperSchema generates each type that fits and keeps them as separate schemas so each stays valid on its own.

Tip To understand how types stack on a single page, see adding multiple schema types. To decide which single type to lead with, see choosing a schema type.