Generating Schema

Auto-Detect vs choosing a schema type

By default SuperSchema picks the best schema type for your page for you. You can also open the Primary Schema Type selector and force a specific type when you already know what the page should be.

View as plain text Updated 2026-07-07

When you generate, the Primary Schema Type selector lets you either hand the decision to SuperSchema or make it yourself. Auto-Detect is the default and the right choice most of the time. Picking a type yourself is for when you already know exactly what a page should be marked up as.

Your two options #

Auto-Detect (default)
SuperSchema reads the page, works out what it is about, and picks the most appropriate schema type on its own. Its description reads "SuperSchema determines the best schema type for your content." This is the recommended starting point.
A specific type
Open the selector and choose a type such as Article, FAQ Page, Product, or Videos to force it. Useful when a page has a clear, known purpose and you want that type guaranteed.
Tip When in doubt, start with Auto-Detect. You can always add another type to the same URL afterward, so you are never locked into the first choice.

Types you can choose #

The selector offers a broad set of Schema.org types. Common ones include:

  • Article, Blog Post, News Article
  • FAQ Page, How-To Guide, Q&A Page
  • Product, Review, Event, Recipe, Course, Job Posting
  • Local Business, Organization, Service, Person
  • Web Page, Website, Breadcrumbs, Images, Videos

When a type needs evidence on the page #

Some types are strict: they only generate when the page actually contains the content that type describes. FAQ Page needs real questions and answers. Product needs product, offer, or price signals. Event needs dates and location details. Recipe needs ingredients and instructions. If you force one of these onto a page that does not support it, SuperSchema will tell you the content does not match and can suggest a type that fits better.

Note Other types are flexible and generate from lighter signals: Article, Organization, Web Page, Website, Service, Person, Breadcrumbs, and Images among them. These are safe to force on most pages.
Tip If you are unsure whether a page has enough to support a strict type, let Auto-Detect decide. It only picks types the page can back up.

If the page already has schema #

Before generating, SuperSchema checks whether the page already carries schema. If it does, it shows you the existing types and steers you toward a complementary one instead of a duplicate. See "Schema already detected" for the full walkthrough.

Related
Schema Generation Paste a URL and SuperSchema reads your real page content, then writes the correct JSON-LD for you. No manual data entry and no Schema.org documentation to hunt through. It also produces clean AI-readable Markdown and plain-text versions of the page alongside the schema. Existing schema detected Before generating, SuperSchema checks whether your page already has schema. If it finds some, it shows you the "Heads up! Schema detected" prompt with the types already present, so you can add a complementary type instead of a duplicate. Multiple schema types A single page can carry several schema types. Use "Add Schema Type" to generate more types for the same URL, switch between them with tabs, and copy them all out together. Adding types is free, and a page can hold up to 10. Schema types reference The full list of schema types SuperSchema can generate, what each one is for, which ones qualify for a Google rich result, and which ones need real evidence on the page before they will be added.

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